Promotion

Explain the difference between promotion and cross promotion.

Public Relations can be both positive and negative.

• True

• False

§________ includes activities that promote the positive image of the company, its products, or celebrities.

• Media Mix

• Cross-Promotion

• Publicity

• Public Relations

§ ________refers to the different types of media used for the promotional mix.

• Media Mix

• cross-promotion

• licensing

• publicity

The Shrek Happy Meal is an example of

• publicity

• public relations

• cross promotion

• media mix