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Lecture 1 - Platform business model

Authored by Vladimir Ryabov

Business

University

Used 6+ times

Lecture 1 - Platform business model
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10 questions

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1.

MULTIPLE SELECT QUESTION

1 min • 1 pt

Select the correct statements.

Platform business model has appeared recently

Platform is an old and well established business model

Digital platforms are based on digital infrastructure

There is no such a business model

2.

MULTIPLE SELECT QUESTION

1 min • 1 pt

Select all examples of multisided platforms from the following:

Recruitment agency

Real-estate agency

Marketplace

Shopping mall

3.

MULTIPLE SELECT QUESTION

1 min • 1 pt

Select the correct explanation of the network effect.

The speed of acquisition of new users on a platform

The number of users moving to our platform from other platforms

The impact that the number of users of a platform has on the value created for each user

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Select the correct statement.

Network effect is always positive

Network effect is always negative

Network effect is neither positive nor negative

Network effect can be positive and negative

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the critical mass of users on a platform?

The maximum number of users we can attract

The number of users when the platforms becomes sustainable and doesn’t require additional promotional effort

The number of users generating the maximum profit for the platform owners

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Select the most correct statement describing low price elasticity.

When the price goes up, the demand doesn't necessarily go down

When the price goes up, the demand goes up as well

When the price goes up, the demand goes down

When the price goes down, the demand goes up

7.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Select correct exchange patterns of the business design of platforms.

Information + goods/service + currency

Information + currency

Good/service + currency

Currency + currency

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