Marketing

According to the mere-exposure effect, what bias does exposure to a stimulus over time create?

• A. Bias towards novelty

• B. Bias towards familiarity

• C. Bias towards risk

• D. Bias towards uncertainty

What theory did Raymond Loewy propose to explain human preferences?

• D. Neophobia

• A. Neoconservatism

• B. Neophilia

• C. Maya

What did Spotify's discovery platform Discover Weekly initially aim to provide to its users?

• A. Only familiar songs and artists

• B. Only new songs and artists

• C. A mix of familiar and new songs and artists

• D. Only popular songs and artists

What did the researchers from Harvard University and Northwestern University find about the preference for research proposals?

• A. Researchers preferred extremely novel proposals

• D. Researchers preferred optimally surprising proposals

• B. Researchers preferred extremely familiar proposals

• C. Researchers preferred optimally familiar advanced yet acceptable proposals

What did Stanley Lieberson's study reveal about the preference for baby girl names?

• A. Parents preferred names that were extremely unique

• B. Parents preferred names that were extremely common

• C. Parents preferred names that were familiar surprises

• D. Parents preferred names that were unfamiliar surprises

What did the sociologist Stanley Lieberson find about the trend of baby girl names for black Americans starting in the 1960s?

• C. The names became familiar surprises

• D. The names became unfamiliar surprises

• A. The names became extremely unique

• B. The names became extremely common

What approach does the author suggest for persuading someone with different political views?

• B. Begin with the other person's code of ethics

• D. Use aggressive tactics to prove your point

• C. Avoid discussing politics altogether

• A. Begin with your own code of ethics

What theory does the author propose for effective persuasion in debates?

• C. First Principles Theory

• A. Moral Foundations Theory

• B. Persuasion Bias Theory

• D. Debate Strategy Theory

What is the main factor that drives the existence of fashion trends according to the author?

• A. Marketing strategies

• B. Price variations

• C. Societal influences

• D. Human preferences for familiar surprises

What is the significance of the marketplace of first names according to the author?

• D. It reflects the impact of price variations on consumer decisions

• C. It highlights the role of familiarity in human preferences

• B. It shows the influence of societal trends on naming preferences

• A. It demonstrates the impact of marketing on consumer choices