
Marketing
Authored by Asli Ipekli
Business
University
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13 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to the mere-exposure effect, what bias does exposure to a stimulus over time create?
A. Bias towards novelty
B. Bias towards familiarity
C. Bias towards risk
D. Bias towards uncertainty
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What theory did Raymond Loewy propose to explain human preferences?
D. Neophobia
A. Neoconservatism
B. Neophilia
C. Maya
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What did Spotify's discovery platform Discover Weekly initially aim to provide to its users?
A. Only familiar songs and artists
B. Only new songs and artists
C. A mix of familiar and new songs and artists
D. Only popular songs and artists
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What did the researchers from Harvard University and Northwestern University find about the preference for research proposals?
A. Researchers preferred extremely novel proposals
D. Researchers preferred optimally surprising proposals
B. Researchers preferred extremely familiar proposals
C. Researchers preferred optimally familiar advanced yet acceptable proposals
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What did Stanley Lieberson's study reveal about the preference for baby girl names?
A. Parents preferred names that were extremely unique
B. Parents preferred names that were extremely common
C. Parents preferred names that were familiar surprises
D. Parents preferred names that were unfamiliar surprises
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What did the sociologist Stanley Lieberson find about the trend of baby girl names for black Americans starting in the 1960s?
C. The names became familiar surprises
D. The names became unfamiliar surprises
A. The names became extremely unique
B. The names became extremely common
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What approach does the author suggest for persuading someone with different political views?
B. Begin with the other person's code of ethics
D. Use aggressive tactics to prove your point
C. Avoid discussing politics altogether
A. Begin with your own code of ethics
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