DPM10013 CHAPTER 7

The _______ is a downstream process of a supply chain.

• Logistics channel

• Marketing channel

• Production channel

• Manufacturer channel

Which of the following is not the types of intermediaries?

• Wholesaler

• Manufacturer

• Retailer

• Broker

This discrepancy refers to the differences between the economical amount of production by manufacturers and the amount end users want to buy.

• Quantity discrepancy

• Assortment discrepancy

• Temporal discrepancy

• Spatial discrepancy

 ___________ involves a limited number of intermediaries handling the firm’s products. It is used when the firm wants to have more control in handling the product.  It is used for exclusive dealing where the retailer must not carry competing brands.

• Channel distribution

• Selective distribution

• Intensive distribution

• Exclusive distribution

The function of broker is__________

• Distribute products to end users

• Bring buyers and sellers together for a transaction

• Distribute products to other intermediaries

• Represent either buyers or sellers on a permanent basis

Represent either buyers or sellers on a permanent basis. It is the function of __________

• Agent

• Broker

• Wholesaler

• Retailer

They sort out the goods purchased into different grades according the quantity. Such packing can be as per-requirement of the consumer. It's refer to the function of marketing channel of _________

• Matching

• Connector

• Grading and packing

• Risk taking

"A retailer maintains a ready stock of goods and displays them in his shop". These description is refers to the function of retailers of:

• Storage

• Selling

• Buying

• Grading and packing

"Retailers often carry goods from wholesalers and manufacturers to their shops". These description is refers to the functions of retailer of:

• Sales promotion

• Risk -bearing

• Financing

• Transportation

The brokers and agents generates their incomes from ____________.

• Wages

• Commissions

• Allowances

• Salaries