COMMUNICATION 203

Illustrate the concept of the Two-Step Flow Theory

Illustrate the concept of Hypodermic Needle Theory

The uses and gratification theory looks forward

to answering 3

questions, except:

• What will people do?

• What are the

  underlying motives in

  using media?

• How will people react?

• What are the pros and

  cons of this individual

  media use?

The following are the key elements of the Limited Effect theory,except:

• Media

• Gatekeepers

• Opinion Leaders

• Opinion Makers

What theory explains how individual and social groups use media to create and foster

forms of use media that structure everyday life?

• Cultural Studies Theory

• Socio-Cultural Studies Theory

• Social Studies Theory

• None of the above

What do you think was the most relevant and useful theory ever conceptualized? Why? Answers must not be less than 50 words.

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