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COMMUNICATION 203

Authored by L omuso

Journalism, English

University

Used 4+ times

COMMUNICATION  203
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6 questions

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1.

DRAW QUESTION

10 mins • Ungraded

Illustrate the concept of the Two-Step Flow Theory

Media Image

2.

DRAW QUESTION

10 mins • Ungraded

Illustrate the concept of Hypodermic Needle Theory

Media Image

3.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

The uses and gratification theory looks forward

to answering 3

questions, except:

What will people do?

What are the

underlying motives in

using media?

How will people react?

What are the pros and

cons of this individual

media use?

4.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

The following are the key elements of the Limited Effect theory,except:

Media

Gatekeepers

Opinion Leaders

Opinion Makers

5.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

What theory explains how individual and social groups use media to create and foster

forms of use media that structure everyday life?

Cultural Studies Theory

Socio-Cultural Studies Theory

Social Studies Theory

None of the above

6.

OPEN ENDED QUESTION

10 mins • Ungraded

What do you think was the most relevant and useful theory ever conceptualized? Why? Answers must not be less than 50 words.

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