SEM II - Unit 1 & 2.01 Review

An important part of negotiating a sport/event sponsorship contract involves both the sport/event and the sponsor agreeing on the

• date and time of the sport/event.

• fee and payment schedule.

• size and interest of the audience.

• cost of planning and production.

When writing a proposal for a potential sponsor, sport/event marketers should clearly emphasize sponsorship value and

• deadlines.

• liability.

• benefits.

• confidentiality.

One reason it is important to sell the venue is because the venue is part of the

• market.

• facility.

• location.

• product.

Why should sport/event marketers develop proof-of-performance packages for sponsors?

• To provide information about the facility

• To explain the type of sport/event

• To list the important participants

• To help sponsors justify the investment

Sport/Event marketers often identify the sponsorship potential of a specific business by researching the company's sponsorship history and understanding its

• sponsorship objectives.

• manufacturing methods.

• financial policies.

• quantity standards.

Wheelz wants to market its product line of in-line skates to young males under the age of 35. Which of the following sponsorship opportunities would best attract the exposure the company seeks on a very limited budget:

• Olympic opening ceremony 

• Extreme-sporting event

• Pro-football game

• Affinity-sporting event

One of the main portions of a marketing report describes the research methods and the

• industry review standards.

• data collection procedures.

• technical terminology.

• consulting expenses.

Which of the following is a characteristic of an effective marketing report:

• Explains role of executive management

• Contains names of contributing editors

• Provides industry review information

• Answers specific research questions

Which of the following is a trend in the sport/event industry:

• Premium seating options are yielding less revenue for sport/event facilities than other types of seating.

• Relationship marketing is becoming less important to sport/event organizations as technology evolves.

• Due to the high level of media clutter, fewer businesses are participating in sport/event sponsorships.

• Sport/Event facilities are evolving into complete entertainment centers with interactive activities.

What should businesses try to achieve when manipulating data for information analysis?

• Exploratory research

• Secondary information 

• Program development

• Accurate interpretation