Marketing Mix

Elements involved in marketing a good or service that interact significantly with each other.

• Marketing Mix

• Product

• Place

• Price

A good, service, or idea that is created for the purpose of satisfying a need or a want

• Marketing mix

• Place

• Product

• Price

The advancement of a product, idea, or point of view through publicity and/or advertising.

• Promotion

• Place

• Product

• Price

The product is properly distributed and available in a convenient location at the right time.

• Promotion

• Place

• Product

• Price

What the customer is charged.

• Promotion

• Place

• Product

• Price

In order for the consumer to buy the product they ______ must be greater than the _______.

• Value, Price

• Price, Value

• Promotion, Place

• Place, Marketing Mix

A product, service, or idea whose absence would cause a significant negative impact to the consumer's life

• Need

• Want

• Good

• Service

A product, service, or idea that is not nessary to the consumer, but is desired

• Need

• Want

• Good

• Service

A tangible (you can touch it) item that is for sale

• Need

• Want

• Good

• Service

Performing a task for the consumer because they do not want to do

• Need

• Want

• Good

• Service