Ch. 17.2 Types of Promotion

Any nonpersonal communication paid for by an identified sponsor

• Blog

• Advertising

• Preselling

• Viral marketing

Creating interest and demand for a product before it is available for sale.

• Blog

• Advertising

• Preselling

• Viral marketing

Intentionally and subtly placing a branded product in a media without formally calling it to the attention of the viewer.

• Direct marketing

• Sales promotion

• Embedded marketing

• Viral marketing

A type of advertising sent directly to individual customers without the use of a third party

• Viral marketing

• Persuasian

• Product promotion

• Direct marketing

The efforts used to encourage customers to buy a product within a specific time period, usually as soon as possible.

• Sales promotion

• Direct marketing

• Advertising

• Preselling

A promotional activity that encourages customers to participate rather than just observe.

• Public relations

• Visual merchandising

• Press release

• Event marketing

The process of creating floor plans and displays to attract customers attention and encourage purchases.

• Event marketing

• Press release

• Visual merchandising

• Press kit

Consists of the marketing activities promoting goodwill between a company and the public.

• Event marketing

• Public relations

• Visual merchandising

• Press release

A story featuring useful company information written by the company PR contact.

• Press release

• Public relations

• Press kit

• Event marketing

A packet of information sent to the media about a new business opening or other major business events.

• Event marketing

• Press kit

• Press release

• Visual merchandising