Digital Marketing with Facebook and You

What are the 4 Ps of Marketing?

• Product, Price, Place, Promotion

• Platform, Price, Product, People

• Place, Promotion. People, Product

• None of the above

What is Marketing?

• The combination of positioning, added value services, and pricing

• The science of studying market behavior and preparing a product for the marketplace.

• A process that leads to change, which occurs as a result of experience and increases the potential for improved performance

• Engagement to enable their understanding and application of knowledge, concepts, and processes.

Which of the following is a Marketing Platform?

• Facebook

• YouTube

• Google

• All of the above

Give 2 Main Benefits of using Facebook as a Marketing Platform

• Everyone is using a smartphone

• In the Philippines, most people use Facebook over other Social Media Platforms

• Ability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising to engage them.

• You will be able to see how many impressions, clicks, and conversions you are receiving. In order to track conversions, you will need to install a conversion pixel on your website to track the activity.

Give the 3 Levels of a Marketing Funnel:

(a)  

What are the three aspects of the Facebook Customer Excellence Process?

• Prepare, Be Human, Open

• Prepare, Be Meta, Close

• Prepare, Be Human, Close

• Prepare, Be SYNK, EAR

What's the difference between GBG Clients and SBG Clients?

(a)  

GBG/SBG status is permanent, clients can no longer move from one to another.

• True

• False

Which of these isn't a part of BE HUMAN?

• Begin with the Advertiser's Issue

• Understand the Advertiser's Issue

• Action to Take

• Notetaking

Enumerate the steps to the BE HUMAN journey

(a)