
Marking Tactics and Influence Techniques
Authored by Scott Moore
Business
9th - 12th Grade
Used 6+ times

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31 questions
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1.
DROPDOWN QUESTION
1 min • 1 pt
"When consumers are encouraged to live like those they admire, even if they can’t afford it." (a)
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
"The psychological nudge to do—or consume—something because others are doing it. Also known as FOMO, or fear of missing out."
This is known as:
Bandwagon
Dog Whistle
Aspirational Buying
Hedging
Nostalgia
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
"The practice of offering multiple, usually related, goods and services at a lower price than if each item were purchased separately. This is great if you’ll use the entire bundle but a waste of resources and money if you don’t."
This is known as:
Bandwagon
Dog Whistle
Eye Candy
Hedging
Bundling
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
"An indirect or implied message meant to communicate with a particular group, often placed within a broader, more general message, thus allowing the messenger to deny meaning it. It can also reinforce a “you’re an insider” sense of affiliation. Saying something is only for “the right people” can make us want to be one of those “right people.”"
This is known as:
False Statistics
Dog Whistle
Eye Candy
Hedging
Feedback Loop
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
"Visual images that are superficially attractive and entertaining but are unnecessary or unrelated to the subject at hand, such as flashing lights and attractive spokespeople."
This is known as:
False Statistics
Flattery
Eye Candy
Hedging
Juxtaposition
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
"Using graphs, charts or statistics that sound precise—yet even the four out of five dentists who preferred Trident gum can find these numbers suspect."
This is known as:
False Statistics
Dog Whistle
Poisoning the Well
Flattery
Feedback Loop
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
"A phenomenon whereby the media, reporting a purported “hot” trend, inspires consumers to follow the trend. This seemingly confirms the initial report."
This is known as:
Trending
Bandwagon
Poisoning the Well
Flattery
Feedback Loop
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