Unit 10 Review: Fan Experience & Game Operations

The game operations process begins in the creative minds of sports marketing professionals before any games are played.

• True

• False

Game attractiveness refers to the customer’s perception of a specific segment of a game or event.

• True

• False

Game operations do not impact any other functions of the team’s business endeavors.

• True

• False

Game attractiveness is a situational factor that varies from game to game and week to week.

• True

• False

The fan experience begins the moment when a consumer begins thinking about purchasing a ticket to a game or event.

• True

• False

Stadium amenities can help to enhance the fan experience.

• True

• False

Apps do not impact fan experience, rather they are designed exclusively to provide sports and entertainment organizations with a marketing tool.

• True

• False

Game operations help add value to sponsorship packages offered by teams.

• True

• False

Game Operations refers to the planning, organization and execution of game production, presentation, entertainment and                                       promotion.

• True

• False

Successful game operations can help the organization achieve its goals by driving ticket sales, increasing sponsorship sales opportunities & generating publicity.

• True

• False