SMS Review - Deck 2

Which social networking site features circles?

• Google

• Pinterest

• Facebook

• Instagram

Local and state government agencies have been required to adapt and accommodate the growth of social media. What has likely had the most significant impact on government entities?

• Agencies have had to develop extensive policies and training regarding personal use of social media by government employees

• Easy access to internet connections

• Local broadband laws

• Reduce company policies to create more lenient government policies

What is the key component to content going viral?

• Amplification

• Engagement

• Share Count

• Followers

Scott is the social media strategist for a small company. He is examining the relationships between the followers of his company's social media site. He discovers that about a third of his followers are friends with other followers. What is Scott analyzing?

• Transitivity and Reciprocity

• Immediacy

• Take-down rate

• Compatibility

An electronics manufacturer recently released an updated product that corrects the defects of a previous version. Many customers are liking, commenting, and sharing the company's posts about the new product. What is this activity called?

• Engagement

• Amplification

• Monitoring

• Communication

Posting information about or from your competition can help establish you as a top leader and show that you are aware of what's happening in your industry. Another benefit to sharing information from your competition is that:

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  It allows you to connect with their audience

• It allows you to connect with your audience

• It shows who has the better product

• It shows who makes has a higher ROI

The social media risk manager for a large company has a comprehensive strategy in place. He has also trained several departments in risk awareness issues. What additional tasks should be performed?

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  Monitor social media, activity gather data, and generate reports

• Remove followers

• Check for malware

• Delete threatening Social media platforms

Jeff is the social media manager for a company that develops and sells electric guitars. He is running several social media campaigns, each to promote new products or upgrades to existing products. His boss has asked for a report on the newest guitar. What kind of report should Jeff provide?

• Planning

• Campaign

• Cohesive

• Financial

What is an example of a SMART goal for a social media campaign?

• The campaign is intended to increase sales of widget X by 10% within the next six months

• The campaign is intended to increase sales

• The campaign is intended to develop and share a new widget

• None of the above

A local candy store is trying to decide if they would benefit from having a Pinterest account. Their goal is to share more information about upcoming events and promotions. What kind of demographic information should they consider?

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  Geography, income and children

• age and gender

• where they went to college

• type of content should be shared