Digital Marketing Exam

1.     Digital marketing today is about many more types of audience interaction to assess consumer adoption and how our business can manage them to support marketing goals through…

• digital device, digital platforms

• digital media, digital data

• digital technology

• all answers are right

2. Interact with businesses using a combination of smartphones, tablets, laptops, desktop computers, TVs, gaming devices, virtual assistant...

• Digital media

• Digital device

• Digital technology

• Digital platform

3. There are three main type of media channel for marketer need to be consider today including…

• Segmenting, targeting, positioning

• Online media, offline media, and mix media

• Paid media, owned media, and paid media

• Website, mobile app, and social media

4. The approaches used to target the online audience are potentially very different, with personalization based on the customer. Personalization means, except…

• Profiling personal interaction

• Giving relevant message to relevant profile

• Create effective communication to make the page more relevant to what customer is seeking

• Provide lack opportunity to enggage the visitors

5. Digital marketing communications differ significantly from conventional marketing communications because digital media enables new forms of interaction and new models for information exchange. According to Chaffey and Smith (2017) digital communications tools or media channel offline communication and online communication can be integrated to support website and social presences. Here are the example of online partnership including…

• Ad network, contra deals, and sponsorship

• Audience participation, managing social presence, and viral campaign

• SEO (Search Engine Optimization), PPC (Pay Per Click)

• Affiliate marketing, co-branding, sponsorship

6. Understanding an organisation’s environment is a key part of situation analysis. What should not be reviewed in situational analysis?

• External Review

•   Customer

• Marketplace

•   Competitor

7. The players and their interactions, which influence how an organisation responds in its marketplace and shape the immediate trading environment is called as…

• Internal environment

• External environment

• Micro environment

• Macro environment

8. Tactics can be used to convert as many potential site visitors into actual visitors and then convert these into leads, customers and repeat customers is…

• Personalization

• Conversion marketing

• Social media emotions

• Targeting

9. Marketing intermediaries are firms that can help a company to promote, sell and distribute its products or services. When Internet offers a means by passing some of the channel partners, then it defines…

• Intermediation

• Reintermediation

• Disintermediation

• Supplier

10. Micro environment coverage the discussion about…

• Customer, competitor and supplier

•     Customer, competitor and technological

• Technological, political and social

• Technological, politic and legal