Social Media - A general revision quiz

How did social media impact the world of marketing?

What is your understanding of Relationship Management?

What according to you are the purpose of CRM?

What comes to mind when you hear the term "customer service"?

CRM stands for....

• Corporate Relationship Manager

• Customer Relationship Management

• Customer Reaction Management

Which of the following steps are taken to address consumer concerns? Choose 3.

• Identifying the extent of the social clutter

• Asking for help from your marketing agency

• Develop a response

• Engaging the influencers

Operational CRM is made up of these 3 main components.

• Sales force automation

• Marketing automation

• Feedback automation

• Service automation

List two benefits to providing value drivers.

Explain in your words what marketing automation is all about.

The aim of social media is to do which 3 things?

• Get information on the market

• Develop products and services based on data

• Grow the market share

• Building a lasting relationship with customers