BU6001 Marketing Mix (Place)

Proper business distribution objectives include

• Obtaining timely and detailed market information

• Increasing product/service availability

• Supporting promotional efforts

• All the above

What is the standard chains of distribution for H&M stores

• Product->

  Consumers

• product->

  Wholesale->

  Retail->

  Consumers

• Product->

  Retail->

  Consumers

• Product->

  Agent->

  Wholesale->

  Retail->

  Consumers

Name the following: Independent individual or company whose main function is to act as the primary selling arm of the producer and represent the producer to users.

• Wholesaler

• Agent

• Distributor

• Retailer

What kind of intensity are we looking at if a brand is well established and has a moderate market coverage with moderate number of resellers

• Intensive

• Selective

• Exclusive

What kind of market coverage intensity does Rolex use?

• Intensive

• Exclusive

• Selective

What kind of market coverage intensity does Mars Chocolates use?

• Exclusive

• Selective

• Intensive

What kind of market coverage intensity does Sephora Cosmetics use?

• Selective

• Exclusive

• Intensive

The environment in which the service is delivered and where the firm and the customer interact, and any tangible commodities that facilitate performance or communication of the service

• Location

• Distribution

• Store

• Physical Evidence

What does the ambient of a physical place do?

• Affect the 5 senses, but may be imperceptible or affect us subconsciously

• Explicit or implicit communication of meaning; often culturally embedded; important in forming first impressions

• Gives Accessibility, aesthetics, seating comfort