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MP Final Exam Review

Authored by Janice Ritchey

Professional Development

9th - 12th Grade

Used 15+ times

MP Final Exam Review
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43 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

the process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers

marketing

marketing mix

selling

promotions

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

the idea that businesses should strive to satisfy customers while also making a profit.

customer service

marketing concept

branding

selling

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

all of the people who share similar needs and wants and who have the ability to purchase a given product or service

customer segment

consumers

market

customers

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

the percentage of the total sales volume (piece of the pie) of companies that compete in a given market

sales report

profit levels

market share

market indicator

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

the group of customers identified for a specific marketing program

sample

customer group

customer segment

target market

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

also called the 4 Ps of marketing. The strategies of product, price, place, promotion that are tools used to influence customer buying decisions

marketing mix

elements of promotion

marketing research process

steps in the product planning process

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

selling additional goods or services to the customer

buy one get one

sales promotion

suggesiton selling

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