MP Semester 2 Review

Which pricing strategy does Walmart use?

• Everyday Low Pricing

• Demand-Oriented Pricing

• Geographical Pricing

• Prestige Pricing

What is the primary goal for a sales person?

• close the sale

• satisfy the customer

• force the customer to buy

• present products

A prom dress is likely purchased using which buying motive?

• rational

• emotional

Which type of decision does someone use when buying a new pack of gum?

• extensive

• limited

• routine

"Gosh, this way more than I planned to spend." What is this objection based upon?

• need

• time

• price

• product

"Could I ring this up for you?" is an example of the _____ close.

• direct close

• standing room only

• service close

• which close

Sammy was told she needs to sell $50,000 this quarter. What is this?

• commission

• sales quota

• salary

• sales motive

All of the different products a company makes and sells is the _________.

• Product Planning

• Target Mix

• Product Mix

• Product Life Cycle

A group of related products sold by a business is called a ____________.

• Manufacturer

• Brand

• Product Line

• Target Market

The ________ phase is the most expensive stage of the product life cycle.

• Introduction

• Growth

• Maturity

• Decline