Marketing Applications Final Exam Review

Marketing Applications Final Exam Review

9th - 12th Grade

•

100 Qs

quiz-placeholder

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Marketing Applications Final Exam Review

Marketing Applications Final Exam Review

Assessment

Quiz

•

Business

•

9th - 12th Grade

•

Practice Problem

•

Hard

Created by

Autumn Smith

Used 10+ times

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100 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

When customers have low involvement with a product and there is little difference among brands, what type of buying behavior are they exhibiting?

Habitual

Variety

Complex

Basic

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Complex buying behavior is most likely involved when the customer is purchasing which items?

Cars

Meals

Socks

Gasoline

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Morgan Health Supply Company wants to expand its product line this year. It uses its budget surplus to invest in new products rather than to remodel its offices. This is an example of which positive action?

Provide excellent customer service

Align strategies and activities with goals

Demonstrate corporate responsibility

Utilize touch points to reinforce company image

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Motives, perception, attitude, lifestyle, personality, and abilities are which factors influencing consumer behavior?

Economic

Social

Political

Psychological

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of buying behavior includes low customer involvement, significant brand awareness, and a desire for change?

Status-oriented

Risk-taking

Variety-seeking

Brand-insisted

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An energy company has misrepresented its financial status on its latest accounting reports. This is an example of which negative action?

Failing to provide what customers want

Not keeping promises

Responding inappropriately to crises

Acting unethically

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Positive and negative results can often be directly related to which factors about a company?

Its taxes

Its actions

Is customers

Its locations

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Microsoft

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