BUYER PERSONA
Authored by JESUS CRUZ*PEREZ
Professional Development
University
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
El buyer persona tiene como objetivo
Conocer datos demográficos de un cliente
Conocer datos demográficos agrupados de los clientes
Conocer a profundidad al cliente de una empresa
Conocer cuánto nos ha comprado un cliente
2.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Un buyer persona debe contener
Aspectos socio demográficos
Aspectos comportamentales
Aspectos aspiracionales
Ninguno de los anteriores
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Una empresa debe tener tantos buyer personas como
Clientes tiene
Segmentos de clientes haya identificado
Líneas de productos
Regiones geográficas atienda
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
El buyer persona incluye aspectos emocionales, experienciales y de personalidad que complementen el perfil
Verdadero
Falso
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
una representación semi-ficticia de tu cliente ideal
Consumer portrait
Buyer persona
Journey map
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
El buyer persona permite...
Conocer a profundidad al consumidor para saber que le venderemos
Entender dónde los clientes potenciales buscan tu información y cómo quieren consumirla
Conocer sus intereses, alianzas, y motivaciones
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Cómo nos ayuda el mapa de empatía?
A empanizar mejor con el buyer persona
A empatizar mejor con el buyer animal
A empatizar peor con el buyer persona
A empatizar mejor con el buyer persona
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