Real Sustainable Living

Which companies have been accused of Greenwashing?

• Shell

• McDonald’s

• Starbucks

• All of the above

True or False: Marketing a car with a small petrol engine as zero-emission is Greenwashing

• True

• False

Which is another form of Greenwashing?

• Bluewash

• Sweatwash

• Deep Greenwash

• All of the above

This can be used to spot Greenwashing:

• Suggestive advertising

• Research published by the company in question

• Interviews from the company CEO

• Testimonies from company workers

These are effects of Greenwashing:

• Helping the environment

• Purchasing dangerous products

• Helping different NGOs

• Reducing carbon footprint

True or False: Refusing to release information about your product or packaging counts as Greenwashing

• True

• False

True or False: Environmental claims with too much jargon that confuses customers may lead to Greenwashing

• True

• False

How do you protect yourself from Greenwashing?

• Look for marketing language that is simple

• Avoid jargon

• Fact check data from advertisements

• All of the above

Which is not a deadly sin of Greenwashing

• Sin of No Proof

• Sin of Green Wrath

• Sin of Worshiping False Labels

• Sin of Fibbing

What should companies do to avoid greenwashing?v

• Pay scientists

• Advertise more frequently

• Collect credentials for Authenticity

• Lie