Ch. 17-18 Final Exam Study Guide
Authored by Sara Gilleran
Business
9th - 12th Grade
Used 25+ times
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46 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Communications from an organization to its customers and to the public.
Promotion
Marketing communication
Product Promotion
Institutional promotion
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Promotes specific products.
Marketing communication
Institutional Promotion
Promotion
Product promotion
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Promoting the company, rather than it products.
Marketing communication
Product promotion
Promotion
Institutional promotion
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An approach to marketing that integrates all promotional efforts to deliver one message about a product using various media
Marketing communication
Integrated marketing communications (IMC)
Product promotion
Institutional promotion
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A strategy that invites customers to participate in an element of the promotional mix through a type of response.
Participatory marketing
Viral marketing
Blog
Push promotional concept
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A web page in a journal format created by a person or organization.
Participatory marketing
Blog
Viral marketing
Push promotional concept
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Buzz marketing, or information about products that customers or viewers feel compelled to pass along to others.
Blog
Push promotional concept
Videos
Viral marketing
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