Marcom Concepts Review

This markets include a wide variety of nonprofit organizations, such as hospitals, government agencies, museums, universities, etc.

• Consumer

• Institutional

• NGOs

• Channel

Brand communication and marketing communication are synonyms

• True

• False

How a product is used and handles sends a loud message about a product or brand and determines whether it is purchased again or whether the buyer recommends it to others. This aspect is called:

• Design and development

• Performance

• Branding

• It has no name

Coordinating messages from all marketing communication tools as well as the messages from the marketing mix decisions is known as:

• Marketing communication

• Branding communication

• Integrated marketing communication

• Key message

Brand communication starts with a brand strategy stated in the marketing plan.

• True

• False

These are all identity elements of brands, EXCEPT:

• Social media

• Website

• Emotion

• All of the options

Characteristic of brand identity in which we can use a common name that is unrelated to a product category, to ensure there will be no similar names creating confusion.

• Distinctive

• Simplicity

• Association

• Heritage

When a brand sets expectations through its communication it is called:

• Branding

• Promise

• Marcom

• Good

An engagement ring is an example of which product cathegory?

• Convenience

• Shopping

• Unsought

• Luxury

People only form brand impressions if the branding process is managed by the organization.

• True

• False