Chapter 7

Tactics are no less important than strategy, although they depend on it.

• T

• F

The tactics refer to the variables of the marketing mix

• T

• F

In Basic understanding of the insurance product, There are two types of financial impact on risks: pure risks and speculative risks

• T

• F

The most basic level of a product is called the:

• Core product

• Central product.

• Fundamental product

• Augmented product.

Price is the only element in the marketing mix that produces

• Revenue

• Variable costs

• Expenses

• Fixed costs

All insurers must have a system for monitoring the prices charged by their main competitors' These indications are critical because they determine the maximum and the minimum Prices

• T

• F

The price rate applied by the insurer determines the competitive environment in which it is positioned

• T

• F

The ins office, phone &internet are the traditional ins distribution channels

• T

• F