Search Engine Optimisation

What should be the top goal of any website according to Google?

• Pleasing the Google gods.

• Providing a good user experience

• Loading as fast as possible on any device

• All of the above

What is Search Engine Optimization?

• The process of understanding Google Bots

• The process of choosing the right key words.

• The process of getting traffic from the free, organic, editorial, or natural search results on search engines.

• The process of running pay per click ads.

All except one is false about organic search.

• Organic search results take time; often weeks, months, and sometimes years

• For organic search, traffic is ‘free’ but requires resources and time investment

• ROI is harder but often improves over time.

• You would need to run an ad to be visible

Pay Per Click is same as

Key word research is the process of

• surfing for keywords that works

• Understanding search queries and related words

• Googling specific topics to create a blog

• Ensuring that words are found on search

What is on-page SEO?

Choose one

• Yes

• No

• I don't think so

• It is a two way end

If you’re an English website and an Indian website links to you, you should disavow it because Google might flag it as unnatural link.

• True

• False

An URL doesn’t have to be readable since the computers can process them anyways.

• True

• False

• Maybe

Search rankings are based on the Google Quality Rating Guidelines.

• False

• True