Marketing

Marketing

University

10 Qs

quiz-placeholder

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Marketing

Marketing

Assessment

Quiz

Other

University

Medium

Created by

Sonila Shakya

Used 61+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Marketing involves managerial process to formulate programs designed to bring about voluntary exchanges of values with target market.

True

False

2.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Product concepts hold the assumption that customers favor product that offer quality, performance and innovative features.

True

False

3.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Selling what you have is the concept of ………………………………………

Product concept

marketing concept

selling concept

none of them

4.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Understanding, creating, communicating and delivering customer value and satisfaction are the very heart of traditional marketing.

True

False

5.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

In production concept companies put all their marketing efforts in:

Reducing the cost of production

Distribution system

both of them

none of them

6.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

The process of breaking the marketing environment into smaller parts in order to gain a better understanding of it is known as (select ONE)

Internal environment

micro environment

macro environment

environmental analysis

7.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

When using the PESTL framework, marketers are investigating: (Select ONE)

When using the PESTL framework, marketers areESTL framework, marketers are investigating: (Select ONE)

internal forces

micro environmental forces

macro environmental forces

competitive forces

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