Branding

Customer dedication to a cerain brand or product is known as _____

• brand equity

• brand promise

• brand identity

• brand name

A(n) _____ is a phrase or sentence that summarizes some essential part of the product or business

• tagline

• punch line

• national brand

A(n) ______ is similar to a trademark, but it identifies a service rather than a product

• logo

• jingle

• intellectual property

• service mark

Not all goods, services, and business have a brand

• True

• False

Customer experience with the brand is the main factor in brand loyalty

• True

• False

Product features cannot easily be copied by the competition and are unique

• True

• False

Some large corporations buy the ________ for sports stadiums, convention centers, and other public places to show their support for a community

• intangibles

• metaphors

• naming rights

• print-label blend

A logo may also be called a brand mark

• True

• False

This consumer product lacks a widely recognized name or logo:

• generic brand

• jingle

• logo

• national brand

This is a way in which a business wants to be perceived by customers

• jingles

• mascots

• brand promise

• brand identity