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Branding

Authored by Jerald Bryant

Business

9th - 12th Grade

Used 65+ times

Branding
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Customer dedication to a cerain brand or product is known as _____

brand equity

brand promise

brand identity

brand name

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A(n) _____ is a phrase or sentence that summarizes some essential part of the product or business

tagline

punch line

national brand

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A(n) ______ is similar to a trademark, but it identifies a service rather than a product

logo

jingle

intellectual property

service mark

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Not all goods, services, and business have a brand

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Customer experience with the brand is the main factor in brand loyalty

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Product features cannot easily be copied by the competition and are unique

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Some large corporations buy the ________ for sports stadiums, convention centers, and other public places to show their support for a community

intangibles

metaphors

naming rights

print-label blend

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