6 Sports.Entnment Marketing

Which one is a pricing strategy that Yeti coolers uses?

• volume pricing

• prestige pricing

• penetration pricing

• quantity pricing

T/F The money that the NFL merch makes is split evening among 32 teams.

• True

• False

Companies using social media marketing spend this much each month paying someone to manage and create content.

• 500-1k

• 2-5k

• 3-5k

• over 5k

An illegal sales strategy where something advertised is "out of stock" and something more expensive is being pushed.

• price fixing

• bait and switch

• price discrimination

• price skimming

How much does it cost to start a Chick-Fil-A Franchise?

• 1 mil

• 50K

• 5k

• 100K

Which one really impacts sports spending? (223-Business cycle)

• economic expansion

• operating expenses

• tax breaks

• inflation

When retailers create an illusion for customers -like saving money when something is $8.99.

• event promotions

• psychological pricing

• volume pricing

• prestige pricing

Which one is not a strategy for setting price? (p220 Cengage)

• flexible pricing strategy

• study the competition

• estimate consumer demand

• determine the cost of the product

• establish percentage of profit you want to earn

Which one is considered a native ad? (243)

• promotional email

• a sales promotion

• an editorial

• a testimonial

When a radio sports announcer calling a baseball game describes the pitch by saying, "The pitcher painted the corner. Painting the corners is sponsored by Pro Painters."

• product placement

• drop in ad

• publicity

• personal selling