Customer Relationship Management

A customer always consumes the product.

• True

• False

The art of getting work done from people is called _________.

• Marketing

• Management

• Relationship

• Feedback

Relationship Marketing was initiated in the year ____

• 1990-1995

• 1995-2010

• 1990-2010

CRM is a ______ centric marketing.

• Customer

• Consumer

• Relationship

Process of Acquisition and Process of Retention are key elements of CRM.

• True

• False

______ focuses on measuring and increasing the LTV of the customer base.

• CRM

• Relationship Marketing

Awareness+ _______= Familiarity

• Acquisition

• Interaction

• Trial

All shareholders are stakeholders

• True

• False

Customer Profitability focuses on increasing revenue through ____________.

• Lifetime value

• Efficient interactions

• Up selling, Down selling and Cross selling

You should _______ and ______ the BEST CUSTOMERS.

• Retain and Protect

• Transform and Engineer