Event Stakeholders

Event stakeholders are only the people directly involved with the event

• True

• False

Which of the following is Not a role of an event stakeholders?

• Clarify the goal of an event

• Make sales for booth holders

• Ensure event regulation

• Increase brand awareness

Media sponsorship include;

• Provide live broadcast at events

• Interviewing artistes they think would be good for the event

• Seeking artistes for the event

• Publishing of press/media release

Which of the following is Not a stakeholder relationship strategy?

• Involve community only when necessary

• Prioritize relationships

• Communicate project scope

• Leverage stakeholder relationships

Which of the following is a good sponsorship management technique?

• Overpromise what the event can provide

• Give all sponsors the same level of visibility to ensure equality

• Ensure sponsors have an opportunity to meet celebrities present at the event

• Engage sponsors only when seeking sponsorship

Which of the following is a type of sponsorship

• In-Kind

• Media

• Financial

• All of the above

In-Kind sponsorship includes all Except

• Venue

• Text message ad

• Prizes

• Cheque

Which of the following is Not a component of a sponsorship contract?

• Objectives and responsibilities

• Termination condition

• Specific breakdown of event team

• Ambush marketing protection

Sponsorship risks involve;

• Misalignment of brand

• Artiste preforming outside of specified time

• Speaker not knowing the managment team

• Sponsor not being able to meet a celebrity

Which of the following is not likely to be an event host organization?

• Government

• Corporate Entity

• Community Group

• Sponsors