Marketing Ch10

More than three out of four employed Canadians now work in the service industry. 

• True

• False

In the B2B context, a business service sells assistance and experience rather than a tangible product.

• True

• False

Canada has always been a service-dominated economy. 

• True

• False

Molly Maid, a company that cleans homes and office spaces, is an example of a service organization. 

• True

• False

A major manufacturer retains the services of an independent corporate lawyer. This is a B2B service. 

• True

• False

The intangible aspect of a service is a challenge that a marketing organization must overcome when making its service appealing to a target market. 

• True

• False

To deal with the inseparability aspect of a service, providers must train staff who deliver the service. 

• True

• False

Federal Express is a typical service product because its customer appeal is its intangible qualities.

• True

• False

McDonald's focuses on the variability in quality aspect of service by offering intensive training programs to all employees. 

• True

• False

The notion that a hotel room sits empty when business travel drops off, even while the business accrues the cost of maintaining that room, is tied to “perishability of demand.”  

• True

• Fales