TYBMS SM UNIT 1 REVISION QUIZ

Services cannot be owned, touched and stored.

• True

• False

A service is performed but not _____.

• Intangible

• Manufactured

• Consumed

• Sold

Intangibility is one of the marketing challenges of Service.

• True

• False

Services Marketing Triangle was developed by _______.

Teaching is a low contact service.

• True

• False

Services are _______.

• Homogenous

• Identical

• Heterogenous

• Similar

Customers do not participate in the production of services.

• True

• False

The role of internal marketing is ______.

• setting the promise

• enabling the promise

• delivering the promise

Service encounter is also called ______.

Goods and services continuum means a combination of goods and services in different proportions.

• True

• False