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Media 101

Authored by Dentsu Media

Professional Development

1st Grade

Used 10+ times

Media 101
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30 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the followings media landscape belongs to online media?

Social media

OOH

Radio

Magazine

TV

2.

MULTIPLE SELECT QUESTION

1 min • 1 pt

 

What are the elements to have a good creative?

Clear call to action

Include sense of urgency

Catchy call to action design

Limited text

All of the above

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the followings are rich media?

Sign-up form

Video

Image carousel

Expandable banners

All of the above

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which type of ad format is under display media?

Text

Image

Video

Rich media

All of the above

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

 

What makes social media unique?

One way messaging to audiences

Two ways interaction with audiences and brands

Moderately paced landscape

Delays in campaign feedback

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Search can be in two areas: paid search and organic search.

True

False

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

They key elements of paid search are keywords only.

True

False

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