PUBLICIDAD
Authored by Misheyla Socop
Professional Development
University - Professional Development
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
La publicidad es la rama de las comunicaciones del proceso de mercadotecnia.
FALSO
VERDADERO
2.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Es un mensaje específico que una empresa lanza para persuadir a una
categoría de público.
Anuncio
Campaña de publicidad
3.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Es una serie de anuncios coordinados.
Campaña de publicidad
Anuncio
4.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Una comunicación eficaz debe generar ideas
FALSO
VERDADERO
5.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Muestra la publicidad en diversas versiones de idiomas.
Publicidad global
Publicidad internacional
Publicidad nacional
Publicidad regional
6.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Cuando se dirige a varios países a la vez.
Publicidad internacional
Publicidad nacional
Publicidad regional
Se dirige al público de una sola área
7.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Las empresas desarrollan un conjunto de actividades enfocadas a satisfacer a los clientes y lograr los objetivos organizacionales
verdadero
falso
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