Advertising: History, Functions, Target Market Test Review

Most modern advertising can essentially trace its roots to 1441 the invention of the Gutenberg printing press.

• True

• False

Demographics

• Segmenting a market based on statistics that describe a population

• Segmenting a market based on mental and emotional characteristics of customers

• Segmenting a market based on where customers live

• Segmenting a market based on the way customers use a product or act towards a product

In 1704 the first newspaper ad in America was published in the Boston Globe

• True

• False

Marketing is the process of developing, promoting, and distributing products to satisfy customers' wants and needs.

• True

• False

A target market can best be defined as a specific group of people you are trying to reach.

• True

• False

Psychographics

• Segmenting a market based on the way customers use a product or act towards a product

• Segmenting a market based on statistics that describe a population

• Segmenting a market based on mental and emotional characteristics of customers

• Segmenting a market based on where customers live

__________ is the process of determining your customer's wants and satisfying their needs.

• Selling

• Promoting

• Product Service Management

• Financing

___________ involves the way a company tells potential customers about their product and includes informing, persuading and reminding.

• Selling

• Promoting

• Financing

• Distribution

______________ is determining how much to charge in order to make a PROFIT.  Factors to consider are how much are COMPETITORS charging and how much  customers are WILLING to PAY.

• Financing

• Pricing

• Product Service Management

• Market Information Management

_______________ is developing, maintaining or improving a product(s).

• Product Service Management

• Market Information Management

• Promoting

• Distribution