Value Creation

What are the 3 areas of society that marketing impacts, as stated in lecture

(select all that apply)

• Culture

• Religion

• Consumerism

• Environmentalism

What are the dark sides of marketing?

(Select all that apply)

• Excessive and addictive consumption

• Environmental waste of packaging

• Exploitative advertising

• Too customer centric

What is value?

• Inconvenience of a service

• The things that we like

• The percieved benefits that outweigh the costs

• A lack of cost, time or energy when using a service

Answer explanation

"the realisation of benefits that are at parity or that exceed the cost of products, services, or other items."

Type in the brand name that relates to these words:

purple, chocolate, glass and a half

What are the 4 elements of value (as per the lecture)

• Useful, feelings, life-changing and family

• Functional, Emotional, Life changing and social

• Functional, emotional, earth-shattering and social

• Fun, monetary, social, personal

Guess the brand!

• Woolworths

• IGA

• Coles

• Aldi

Guess the brand!

• Banana

• Orange

• Apple

• Applesauce

What level of value is at the very bottom of the pyramid?

• Life changing

• Emotional

• Functional

• Social Impact

What is Maslow's theory called?

• Hierarchy of development

• Hierarchy of needs

• Pyramid of wants

• Staircase of independence

The thing I value most in life is?