U4 AOS 2 Bus Man Section 3 Quiz - Strategies for Opportunities

A business opportunity that arises within Australia is a _______ business opportunity.

A business opportunity that arises outside Australia is a _______ business opportunity.

A strategy where one business sells a number of brands in the same market is known as _______ branding.

A _____ occurs when two businesses are joined.

An ________ occurs when one business buys a competitor.

Product ________ is a strategy that involves a business attempting to increase sales and market share through the use of brand names and advertising.

Match the following

• The business who grants the right to the name and branding to another

• Franchising

• The person who purchases the franchise and pays a fee

• Franchisee

• An agreement where one person buys the rights to distribute products under another's business name

• Franchisor

_______ is the process of a business enlarging or varying its range of products or field of operation.

Match the following

• Offer advice and assistance programs to businesses

• Government Services

• Two or more parties agree to pool resources to achieve a task

• Joint Ventures

• Grants are provided to help businesses with research costs

• Government Investment

Match the following

• When an Australian business has a physical presence in another country

• Overseas Branch

• When an Australian business works with an overseas business

• Partnering

• When a business sends goods or services to another country

• Online Shopping

• When a business sells globally, using the internet

• Exporting