Review week 2

Review week 2

Professional Development

12 Qs

quiz-placeholder

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Review week 2

Review week 2

Assessment

Quiz

Professional Development

Professional Development

Practice Problem

Hard

Created by

AK aquilina.thuy@gmail.com

Used 2+ times

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12 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

Which level of ad creation do you need to define your ad goal?

Ad Creative

Campaign

Ads Set

2.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

Why do advertisers use different Ads Sets under 1 Campaign?

For different placements

For different creative sets per group of audience

For different locations

All of the above

3.

MULTIPLE SELECT QUESTION

1 min • 5 pts

What makes Digital Marketing powerful? (Select all that apply)

Better targeting for people who are more likely to be interested

Personalize the experience for the targeted audience

Free data

Easy to track

4.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

Rely on the system to find the best people that match basic descriptions like demographics/location/interest to show ads to. What kind of audience is it?

Core/saved audience

Custom audience

Lookalike audience

5.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

"I want to target ads to people who are in my customer database." - What type of audience is it?

Core/saved audience

Custom audience

Lookalike audience

6.

MULTIPLE SELECT QUESTION

1 min • 5 pts

The 3 components of FB ad delivery system work together to maximize values for both users and businesses?

Ad Auction

Budget

Advertiser Control

Performance Optimization

7.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

When an ad set isn't generating enough optimization results to exit the learning phase, the system will show status "Learning limited". What can be the reason?

Too low budget

Strict control of bid strategy

Small audience size

All of the above

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