Review week 2

Which level of ad creation do you need to define your ad goal?

• Ad Creative

• Campaign

• Ads Set

Why do advertisers use different Ads Sets under 1 Campaign?

• For different placements

• For different creative sets per group of audience

• For different locations

• All of the above

What makes Digital Marketing powerful? (Select all that apply)

• Better targeting for people who are more likely to be interested

• Personalize the experience for the targeted audience

• Free data

• Easy to track

Rely on the system to find the best people that match basic descriptions like demographics/location/interest to show ads to. What kind of audience is it?

• Core/saved audience

• Custom audience

• Lookalike audience

"I want to target ads to people who are in my customer database." - What type of audience is it?

• Core/saved audience

• Custom audience

• Lookalike audience

The 3 components of FB ad delivery system work together to maximize values for both users and businesses?

• Ad Auction

• Budget

• Advertiser Control

• Performance Optimization

When an ad set isn't generating enough optimization results to exit the learning phase, the system will show status "Learning limited". What can be the reason?

• Too low budget

• Strict control of bid strategy

• Small audience size

• All of the above

"My ad stopped delivering after getting 700 views." What delivery issue is this?

• Under delivery

• No delivery

What are Ad Account roles? (Select all that apply)

• Admin

• Editor

• Advertiser

• Analyst

• Moderator

Advertiser's ad isn't delivering as expected. Which ID to request from advertiser?

• Ad Account ID

• Page ID

• Ad ID

• Campaign ID