Market Segmentation Review

This is the money left after consumer pay their bills that they can use to spend on whatever they would like!

• gross income

• net income

• discretionary income

Enjoying shopping at Whole Foods is an example of a

• Demographic

• Psychographic

• Geographic

• Product Useage

Living in the midwest is an example of

• Demographic

• Psychographic

• Geographic

• Product Useage

A 14-year-old female are examples of

• Demographics

• Psychographics

• Geographics

• Product Useage

A product claims you will lose 10 poulds in 10 weeks is known a

• product usage

• benefits derived

• pyschographics

• demographics

A customer tells you that they use the product once a day.

• product usage

• benefits derived

• pyschographics

• demographics

Dividing a market into like features is known as

• the marketing mix

• market segmentation

• product usage

product, price, place, and promotion are parts of

• the marketing mix

• market segmentation

• product usage

Which of the following are important aspects of marketing

• Developing products that answer consumer wants and needs.

• Distributing products to where the consumers are.

• Promoting the products in an effective way.

• all of the above