Marketing Mix - Promotion

One of the aims of promotion is to improve the ___ image of a product.

• Visual

• Producer's

• Brand

• Competitor

Sales promotion are often used to ___ the message contained in a comany's advertising.

• change

• support

• cancel out

• reject

The selection of appropriate advertising media often depends on the type of consumers in the ___ market.

• whole

• national

• local

• target

National newspapers are likely to be a less effective medium to reach___ consumers than internet based advertising.

• all

• young

• old

• low income

All of the following are forms of sales promotion except ___

• advertisement

• BOGOF

• competitions

• gifts

Advertising is never used for existing products only newly launched ones.

• True

• False

When spending the marketing budget it is not necessary to measure the effectiveness of promotion

• True

• False

Free samples of expensive consumer goods are often offered.

• True

• False

Sales promotions are never used for new products only existing ones

• True

• False

Promotion decisions might change with a product's life cycle

• True

• False