Fundamentals Chapter 1

Marketing activities and jobs have not changed much over the past 100 years.

• True
• False

When you buy an ice cream cone or a digital camera, you are involved in marketing.

• True
• False

Each of the nine marketing functions occurs every time a product or service is developed and sold.

• True
• False

Marketing jobs are found at the lowest and highest levels of a company and are available for people with varied amounts of education and experience.

• True
• False

The approach to managing marketing activities has changed as organizations understand what makes marketing effective.

• True
• False

Specialization of labor resulted in less of a given product being produced to exchange with other people.

• True
• False

The primary reason for a business to exist is to provide employment for people.

• True
• False

In the early 1900s, businesses were mostly concerned about producing products that the business believed customers could afford and would purchase.

• True
• False

The “4 Ps of Marketing” are product, price, promotion, and planning.

• True
• False

To use the marketing concept successfully, the first activity a company must accomplish is to identify what will satisfy customers’ needs.

• True
• False