SYBMS UNIT 3

Full form of SBU is __________.

• Strategic Business Unit

• Slow Business Uniform

• Strategy Business Unity

• Strength Business Unfold

Who is using the BCG Matrix chart?

• Boston Company Group

• Boston Consulting Group

• Boston Cooperation

• Business Consulting Group

Identifying internal strengths and weaknesses, and also examining external opportunities and threats.

• Mission Statement

• MIS

• MBO

• SWOT analysis

The y-axis in BCG represents _________________.

• market share

• market growth rate 

• industry attractiveness

• competitive advantage

The Boston Consulting Group (BCG) Matrix uses two dimensions which are :

• strength of rivalry and strength of industry

• market growth rate and industry attractiveness

• market growth rate and  market share

• level of competition and relative market share

Which of the quadrant shows high relative market share and high industry growth rate?

• star

• dog

• cash cow

• question mark

Which of the quadrant shows low relative market share and low industry growth rate?

• star

• dog

• cash cow

• question mark

Low relative market share and high growth rate is shown by _______________ quadrant.

• star

• dog

• cash cow

• question mark

High relative market share and Low growth rate is shown by _______________ quadrant.

• star

• dog

• cash cow

• question mark

All in all, the Boston Consulting Group (BCG) matrix shows that it is best to be in the ____________ quadrant.

• star

• dog

• cash cow

• question mark