Body Image

What are the 3 theories of Self Concept?

• Intrinsic, Extrinsic & Legit Self

• Actual, Ideal Self & Ideal Social Self

Self Consciousness is...

• The degree to which a person monitors and controls the image that is projected to others

• Projecting a different persona to the public of your ideal self

Body image is a consumer's evaluation of their ... self

Brand's can use images to appeal to their audience by?

• Posting aesthetic images to social media

• Using images of their target market's ideal self

• Using non-specific content online

What is Body Cathexis?

• The comparison of ones body to another

• Body standards driven by social media

• A persons feeling's about their body

Which best describes Self Esteem?

• The degree of positivity of a person's self concept

• The positive view others hold on someone

• The level of which you view yourself

• Modesty about or criticism of oneself

What are the benefits of introducing diversity into a brand's image?

• Customers are more likely to take action

• Oppresses body image

• Decrease in consumer engagement

• Increased customer loyalty

Name a brand that has seen success in brand diversity

How can brand's step forward to achieve brand diversity?

• Increasing stock of popular sized items

• Appealing to the 'Western Ideal' of Beauty Standards

• Showcasing different body sizes, genders, and races in adverts

• Emphasising brand personality in media adverts

Do you believe social media is contributing to the body positivity movement?

• Yes

• No