SES - Unit 5 - Research Methods

What are the 3 research approaches that you could use in SES?

• Primary, Secondary & Tertiary

• Questionnaire, Interview, Survey

• Qualitative, Quantitative, Mixed Methods

• Past, Present, Future

Research that combines qualitative and quantitative principles and methods in the same study....

• Quantitative

• Mixed Methods

• Qualitative

• Group Research

_____ Research is generally subjective​

Collects non numerical information often in words​

Explores opinions, feelings or emotions​

Tries to explain & provide reasoning for subjects​

Allows theories to be developed​...

• Qualitative

• Quantitative

• Mixed Methods

• Research Proposal

________ Research is the collection of numerical data, involving measurement and statistical analysis / calculations.​

Success is dependent on accuracy & Precision​​

Testing hypothesis to discover relationships​

'Deductive' ​

• Qualitative

• Mixed Methods

• Secondary

• Quantitative

What are the benefits of Quantitative Research? & What are the limitations?

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