THC411HM1 MIDTERM EXAM

 Marketing process first step

• A. Analyzing Marketing Opportunities

• B. Developing Marketing Mix

• C. Managing Marketing Effort

• D. Selecting Target Markets

Dividing market into distinct groups of buyers

• A. Market Niches

• B. Market Positioning

• C. Market Segmentation

• D. Market Targeting

 Stands for the amount of money customers pay

• A. Place

• B. Price

• C. Product

• D. Promotion

 Evaluating each market segment’s attractiveness and selecting one or more segments to enter

• A. Market Niches

• B. Market Positioning

• C. Market Segmentation

• D. Market Targeting

 Stands for the “goods-and-service” combination the company offers to target market

• A. Place

• B. Price

• C. Product

• D. Promotion

Arranging product to occupy a clear distinctive and desirable place

• A. Market Niches

• B. Market Positioning

• C. Market Segmentation

• D. Market Targeting

Set of controllable marketing variables

• A. Marketing Mix

• B. Marketing Opportunities

• C. Marketing Process

• D. Marketing Research

Special segments

• A. Market Distribution

• B. Market Niches

• C. Market Positioning

• D. Market Targeting

Act of designing company’s offerings and image to occupy distinctive place in the mind of target market

• A. Positioning

• B. Researching

• C. Segmenting

• D. Targeting

Includes analyzing market opportunities, selecting target markets, developing the marketing mix, and managing the marketing effort

• A. Marketing Mix

• B. Marketing Opportunities

• C. Marketing Process

• D. Marketing Research