SYBMS CB Internals Revision

Buyer behaviour plays a ___________ in the present consumer-oriented marketing.

• decisive role

• insignificant role

• negative role

• passive role

Which of the following is not an institutional buyer/buying?

• Buying raw material for manufacturing goods

• A father buying school uniform for his son

• Consultancy services taken from TCS for recruitment

• A firm buying insurance policy for its plant

Which type of behaviour will the customer exhibit for milk?

• Complex buying behaviour

• Variety-seeking buying behaviour

• Dissonance-reducing buying behaviour

• Habitual buying behaviour

Making an unplanned purchase is called____________.

• consumerism

•  impulse buying

• thoughtful buying

• bargain hunting

Social classes can be divided into ____________.

• Five categories

• Two categories

• Six categories

• Three categories

Marketing strategies are often designed to influence __________ and lead to profitable exchanges.

• Export strategies

• Consumer decision making

• Sales strategies

• Advertising strategies

 _______________ profile consist of dividing the market into different units such as nations, states, regions, cities or neighbourhood.

• Market

• Personal

• Geographic

• Demographic

Products that are visible to others and/or are expensive are called_____________.

• High involvement products

• Situational involvement products

• Low  involvement products

• Enduring  involvement products

Consumer behaviour is ______________________.

• ever flexible

• rigid

• predictable

• simple to understand

Sugary cereals are on the lower shelves at the store. Who is the target audience?

• Elderly people

• Parents

• Children

• Health-conscious people