Social Media Introductory Vocabulary

Detailed step-by-step formula for solving a complex task. Can be used to understand user habits and predict future behavior.

• Regulation

• Echo Chamber

• Algorithm

• Multi-Step Equation

To make larger, louder, or more powerful.

• Engage

• Amplify

• Polarization

• Viral

Internet site that allows a person to post messages for others to read; usually organized around a particular topic such as music or sports. Online journal.

• Wiki

• Meme

• Mass Media

• Blog

Information that has been intentionally fabricated or distorted in order to advance a hidden agenda.

• Misinformation

• Troll

• Wiki

• Disinformation

An environment in which a person encounters only beliefs or opinions that coincide with their own, so that their existing views are reinforced and alternative ideas are not considered.

• Echo Chamber

• Fake News

• Manipulation

• Polarization

To participate or become involved with (e.g., commenting, liking, sharing, etc.).

• Social Media

• Wiki

• Engage

• Preferences

Considering the impact of a product and whether it is morally correct to produce it. Considers positive principles over profits.

• Social Media Marketing

• Regulation

• Regulation

• Ethical Design

False or misleading information presented as reality.

• Fake News

• Misinformation

• Meme

• Manipulation

The people you have allowed to access your profile on a social network.

• Mass Media

• Preferences

• Friends List

• Tag

Type of social influence that aims to change the behavior or perception of others through deceptive or underhanded tactics.

• Manipulation

• Meme

• Disinformation

• Polarization