4D FWD LIVE

WHICH ‘4DFWD 2’ UPPER TECHNOLOGY CAN YOU HIGHLIGHT TO YOUR CONSUMER: “looking for a comfortable upper with good breathability”

• LEP

• Primeknit

• Boost

• 4D

WHICH FIT TECHNOLOGY WILL YOU SUGGEST TO A CONSUMER LOOKING FOR ‘LOCK-IN’, IN THEIR FOOTWEAR?

• Primeknit &4DFWD midsole

• Continental & adiprene

• Continental & Boost

• Engineered Mesh Upper & Dynamic Heel Construction

A CONSUMER WALKS IN WEARING ‘4D’ FOOTWEAR AND ARE INTERESTED IN UPGRADING TO 4DFWD 2;

WHAT ADDITIONAL BENEFITS (IN FIT) WILL YOU COMMUNICATE TO THE CONSUMER TO MOTIVATE THEM TO UPGRADE?

• Dynamic Heel construction & added Engineered Mesh Upper

• Continental & adiprene

• Continental & Boost

• Primeknit & 4DFWD midsole

HOW WILL YOU COMMUNICATE THE FORWARD MOTION BENEFIT TO A RUNNER?

• Best energy return in the industry

• A smooth, forward ride that feels more like gliding than stop-and-go pounding on the pavement

• Every step you take in these shoes will vertically land on the pavement

• The amount of boost you have here will ensure the best comfort

3 KEY HIGHLIGHTS FOR THE ‘4DFWD 2’ MIDSOLE WHICH WILL APPEAL MOST TO A CONSUMER INTERESTED IN HAVING THE “LATEST & GREATEST” TECHNOLOGY ARE: 1. 3D PRINTING, 2. 18 YEARS OF ATHELE DATA AND 3.?

• Midsole structure

• Rubber grip on the outsole

• Primeknit

• Mesh on upper

A CONSUMER WALKS IN WEARING ‘4D’ FOOTWEAR AND IS INTERESTED IN UPGRADING TO 4DFWD 2; 

WHAT ADDITIONAL BENEFITS (IN FEEL) WILL YOU COMMUNICATE TO THE CONSUMER TO MOTIVATE THEM TO UPGRADE?

• 23% more cushioning

• 15% less braking force

• 3x more forward motion

• 6% more comfort

HOW WILL YOU COMMUNICATE THE CONTINENTAL RUBBER OUTSOLE BENEFIT TO A RUNNER?

• so that you can slide with minimum grip

• so that you can run confidently, rain or shine

• so that you can run at steady pace

• so that you can break your personal record

ON WHAT SURFACE AND WEATHER CONDITIONS DOES THE CONTINENTAL RUBBER OUTSOLE WORK BEST?

• Asphalt

• Treadmill

• Concrete road

• All of them

A CONSUMER LOOKING FOR 4DFWD 2, IS NOW MORE INTERESTED IN 4DFWD (SS22) AS IT IS AVAILABLE ON DISCOUNT.

WHAT ADDITIONAL BENEFITS CAN YOU COMMUNICATE TO THE CONSUMER TO RECOMMEND ‘4DFWD 2’? 

• Full-length continental rubber outsole for best traction on any surface and under any weather

• Dynamic heel construction so that you can run confidently without compromising on comfort

• Engineered mesh upper so that you experience a supportive fit and stability for enhanced confidence while running

• None of these