
4D FWD LIVE
Authored by Alembe Alembe
Other
Professional Development
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9 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
WHICH ‘4DFWD 2’ UPPER TECHNOLOGY CAN YOU HIGHLIGHT TO YOUR CONSUMER: “looking for a comfortable upper with good breathability”
LEP
Primeknit
Boost
4D
2.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
WHICH FIT TECHNOLOGY WILL YOU SUGGEST TO A CONSUMER LOOKING FOR ‘LOCK-IN’, IN THEIR FOOTWEAR?
Primeknit &4DFWD midsole
Continental & adiprene
Continental & Boost
Engineered Mesh Upper & Dynamic Heel Construction
3.
MULTIPLE CHOICE QUESTION
45 sec • 3 pts
A CONSUMER WALKS IN WEARING ‘4D’ FOOTWEAR AND ARE INTERESTED IN UPGRADING TO 4DFWD 2;
WHAT ADDITIONAL BENEFITS (IN FIT) WILL YOU COMMUNICATE TO THE CONSUMER TO MOTIVATE THEM TO UPGRADE?
Dynamic Heel construction & added Engineered Mesh Upper
Continental & adiprene
Continental & Boost
Primeknit & 4DFWD midsole
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
HOW WILL YOU COMMUNICATE THE FORWARD MOTION BENEFIT TO A RUNNER?
Best energy return in the industry
A smooth, forward ride that feels more like gliding than stop-and-go pounding on the pavement
Every step you take in these shoes will vertically land on the pavement
The amount of boost you have here will ensure the best comfort
5.
MULTIPLE CHOICE QUESTION
45 sec • 2 pts
3 KEY HIGHLIGHTS FOR THE ‘4DFWD 2’ MIDSOLE WHICH WILL APPEAL MOST TO A CONSUMER INTERESTED IN HAVING THE “LATEST & GREATEST” TECHNOLOGY ARE: 1. 3D PRINTING, 2. 18 YEARS OF ATHELE DATA AND 3.?
Midsole structure
Rubber grip on the outsole
Primeknit
Mesh on upper
6.
MULTIPLE SELECT QUESTION
30 sec • 3 pts
A CONSUMER WALKS IN WEARING ‘4D’ FOOTWEAR AND IS INTERESTED IN UPGRADING TO 4DFWD 2;
WHAT ADDITIONAL BENEFITS (IN FEEL) WILL YOU COMMUNICATE TO THE CONSUMER TO MOTIVATE THEM TO UPGRADE?
23% more cushioning
15% less braking force
3x more forward motion
6% more comfort
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
HOW WILL YOU COMMUNICATE THE CONTINENTAL RUBBER OUTSOLE BENEFIT TO A RUNNER?
so that you can slide with minimum grip
so that you can run confidently, rain or shine
so that you can run at steady pace
so that you can break your personal record
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