MKT201

Customer Analyses (surveys) are a great source to study a customer's buying habits

• Yes

• No

A ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.

• Demographic

• Behavioral

• Social-Cultural(Psychographics)

• Geographic

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan

• Psychographic

• Demographic

• Telepathic

• Geographic

___________is based on the way a customer use the product.

• Behavioral

• Mass Marketing

• Target Market

• Demographic

SWOT stands for....

• Social Weakness of Threats

• Strengths, Weakness, Opportunities, Threats

• Social Awareness Talents

• None of the abobe

Segmentation Variable is called..as

• None of them below

• Mass Marketing

• Market Components

• Customer Characteristics

A customers interest in playing basketball can help a marketer determine his/her ______.

• Behavioral criteria

• Demographic criteria

• Psychographic criteria

• Geographic criteria

__________are used to identify customers with similar wants and needs.

• Market Segmentations Methods

• Geographic Data

• Customer Survey

• Behavioral Research

Chad has an interest in partying every weekend this can help a marketer determine his ______.

• Psychographic criteria

• Demographic criteria

• Geographic criteria

• Behavioural criteria

Montford's loyalty to purchasing only coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.

• Target market

• Behavioral

• Geographic

• Demographic