Marketing Environment Quiz

You are directed to study the actors close to the company that affect its ability to serve its

customers-departments within the company, suppliers, marketing intermediaries, customer

markets, competitors, and publics. What are you studying?

• A) the macroenvironment

• B) the microenvironment

• C) the marketing environment

• D) the demographic environment

• E) the global environment

Which of the following terms is used to describe the factors and forces outside marketing that

affect marketing management's ability to build and maintain successful relationships with target

customers?

• A) the marketing environment

• B) the cultural environment

• C) strategic planning

• D) target markets

• E) the marketing mix

You are directed to study the demographic, economic, natural, technological, political, and

cultural factors that are larger societal forces affecting your company. What are you studying?

• A) the macroenvironment

• B) the microenvironment

• C) the external environment

• D) the marketing mix

• E) the global environment

Which of the following is NOT a type of factor in a company's macroenvironment?

• A) demographic

• B) economic

• C) technological

• D) competitive

• E) political

All of the groups within a company are called the ________.

• A) culture

• B) diversity

• C) internal environment

• D) climate

• E) range

Which type of organization helps companies to stock and move goods from their points of

origin to their destination?

• A) financial intermediaries

• B) physical distribution firms

• C) marketing services agencies

• D) resellers

• E) suppliers

Banks, credit companies, insurance companies, and other businesses that help finance

transactions or insure against the risks associated with the buying and selling of goods and

services are referred to as ________.

• A) financial intermediaries

• B) physical distribution firms

• C) marketing services agencies

• D) resellers

• E) wholesalers

Currently, Diego Calabresa is employed by a firm that conducts marketing research and

creates ads for other companies that help them target and promote their products to the right

markets. Who is Diego's employer?

• A) a financial intermediary

• B) a physical distribution firm

• C) a marketing service agency

• D) a reseller

• E) a green marketer

A ________ is defined as any group that has an actual or potential interest in, or impact on, an

organization's ability to achieve its objectives.

• A) team

• B) competitor

• C) market

• D) public

• E) intermediary

Which of the following is NOT an example of the type of public that is part of a company's

marketing environment?

• A) financial

• B) media

• C) government

• D) citizen-action

• E) marketing department