Business Wars: Coke vs Pepsi

John Pepertin started Coca Cola to make money for which?

• His cocaine addiction

• His morphine addiction

• His family after his wife died

• To build a housing community for the homeless

Both Coca Cola and Pepsi Use this ingredient

• Cocaine

• Enzymes

• Wine

• Cola Nut

When Guth, an executive at Loft Candy, bought Pepsi changed the Pepsi recipe to

• make it sweeter

• add cocaine

• add popping boba

• remove the cocaine

After Guth was sued (and lost), he went on to start a knock-off company, Knoxi Cola.

• True

• False

When Coca Cola began losing money, they turned their marketing strategy to

• Professional Basketball Players

• Celebrity Performers

• Business People

• U.S. Military

Which company sought to target specific demographics, such as a young age (such as young adults) & minorities (such as African Americans)?

• Coca Cola

• Pepsi

Pepsi avoided paying the sugar tax from which country by turning it into syrup first?

• China

• Brazil

• Cuba

• Sudan

Another marketing strategy that Pepsi capitalized on to become a worldwide name was in

• China

• USSR

• South America

• Africa

Despite efforts, Coca Cola continued to dominate

• Advertising

• Celebrities

• Social Media

• Focus Groups

Pepsi made history and gains momentums by getting inspiration from a celebrity endorsement from

• professional athlete, Larry Bird

• US president, Ronald Regan

• celebrity pop star, Michael Jackson

• the death of American ganster, Roy DeMeo